Building a better brand
Client
Tours website
Year
2026
Essentia, a rising women's skincare brand, sought to refresh their digital presence and visual identity. We were tasked with evolving their branding and creating an e-commerce platform to showcase their expanding product line. Our work focused on developing a sleek, minimalist aesthetic that appeals to health-conscious women, while ensuring an intuitive online shopping experience. This ongoing project aims to position Essentia as a premium yet accessible option in the competitive women's skincare market.
Scope of Work
Noor by MNQA is a thoughtfully curated gift bundle created to celebrate love, care, and meaningful connections. Inspired by the Arabic word "Noor," meaning light, the concept reflects warmth, purity, and emotional depth, turning everyday self-care into a beautiful gifting experience.
Designed with intention, Noor brings together the growth shampoo,conditioner, tonic and the guasha comb, a complete kit for amazing hair care.
Whether gifted during Ramadan, Eid, celebrations, or as a thoughtful gesture of care, Noor by MNQA represents more than just a product set - it is a symbol of love, light, and lasting care.
Problem
Ramadan gifting is often centered around conventional items like sweets and dates, which are temporary and lack long-term value. There is a clear gap for gifts that feel more personal, meaningful, and useful in everyday life.
At the same time, haircare products are typically sold as separate items with minimal packaging, offering no sense of occasion or emotional connection. They fail to deliver a cohesive gifting experience or reflect the essence of Ramadan — a time of care, reflection, and renewal.
The challenge was to bridge this gap by creating a product that combines functionality, emotional value, and a premium gifting experience.
solution
To address this gap, a luxury Ramadan care gift bundle was designed, transforming everyday haircare into a meaningful self-care experience.
The bundle combines shampoo, conditioner, a hair growth tonic, and a Gua Sha comb into a cohesive, ready-to-gift set, encouraging daily care and long-term value. Instead of conventional packaging, the products are placed in soft grass filling, creating a warm, organic, and premium gift-hamper feel.
The design focuses on emotional storytelling and minimal luxury aesthetics, aligning with the essence of Ramadan — reflection, care, and renewal. A thoughtful unboxing experience and reusable packaging further enhance its value, making the gift both practical and memorable.
This solution elevates a simple product set into a complete gifting experience that communicates care, intention, and lasting impact.
